Know someone else who could benefit from this great way
to promote their business or cause? Tell them about
Your Idea Bank
34 Ways to Promote Your Business or Cause
With Customized Booklets!
Distribute any of these booklets with your customized message on the
cover. What a great way to promote your business or cause! This list is
only the beginning. Let your creative juices flow—the possibilities are
limited only by your imagination! (Note: If you need fewer than
200 booklets per title, just use your laser or inkjet printer to print your
promotional message on Avery 8395 labels (download
a template) and then affix them to the covers of the booklets you've
ordered from our Personal
Communication Products selection.)
General Promotion . . .
-
Send booklets to your clients and customers at year's end, thanking them
for their business.
-
Use booklets as a thank-you for a sales appointment.
-
Mail booklets to your prospect list to stay in touch with them.
-
Offer booklets free with any purchase during a specific time, with a
certain purchase amount, or when opening a new account.
-
Distribute booklets to prospects at a trade show.
-
Give booklets as an incentive for completing a questionnaire or survey.
-
Include booklets as thank-you gifts when mailing your invoices.
-
Package booklets as value-added bonuses with a product or service you
sell.
-
Deliver booklets to the first X number of people who enter a drawing, come
to your store, or respond to an offer.
-
Provide booklets to people and organizations that can refer business to
you.
-
Use booklets as an incentive to help clean up your mailing
list.
Distribution of Booklet Content in
Segments or Installments . . .
-
Convert individual tips or sections into print and/or downloadable format,
and purchase rights to use those parts. That way, you can present the
information to your subscribers, prospects, clients, or followers, "a drip
at a time," over an extended period.
Translation for Foreign-Language
Distribution . . .
Associations, Clubs, and Organizations
. . .
-
Give a booklet or set of booklets as an incentive for new membership,
renewal, or early-bird event signup.
-
Give a booklet to each member as a value-added membership benefit. (Tip:
Reduce or eliminate your costs by co-branding with a corporate sponsor.)
-
Grow non-dues revenue by reselling these booklets to your members to give
to their clients or customers.
(Tip: Instead of customizing the covers with your organization's
information, let your members place their own promotional label on the
booklet covers when they receive their orders.)
-
Sign up as a GWTW affiliate and have your members and nonmembers
click-through to this website to make direct purchases. (Tip: This is a
great way for your organization to earn nondues income with no effort or
expense.)
Association Sponsors . . .
-
Mail booklets to each member, with a cover letter thanking them for their
support or reminding them of your service or product.
-
Include booklets in a welcome kit for new association members.
Event Sponsors . . .
-
Leave booklets at each banquet place setting or on each chair or on the
table for a meeting.
-
Place booklets in promotional goody bags for attendees.
-
Include booklets in a special, pre-event mailing, reminding attendees to
stop by your booth.
-
Hand out booklets from your promotional space as a special premium.
Service Providers (Event or Wedding Planners, Event Photographers, Caterers, Etc.)
. . .
-
Give booklets to clients who can use them, as a value-added thank-you.
-
Give booklets to prospects as a thank-you for an initial appointment.
-
Package these booklets as a value-added bonus with your service.
Counselors (Marriage and Family, Premarital, Etc.) . . .
Retailers (Tuxedo-Rental Stores/Departments, Florists, Bakeries,
Bridal Shops, Party Supply Stores, etc.)
. .
.
Religious or Spiritual Institutions .
. .
-
Distribute booklets to families of special-occasion honorees.
-
Purchase these booklets in multiples of 12 or 100 for resale in your
bookstore, displayed in countertop tiered brochure racks.
-
Conduct fundraisers for summer camp or other worthwhile causes. (See
"Fundraisers" below.)
Fundraisers (High School, Church/Synagogue/Temple/Mosque,
Club, Sports Team, Etc.) . . .
-
Take orders for later delivery; when your bulk shipment arrives,
optionally place your organization's thank-you label on the back of each
booklet and then deliver to your customers.
-
Sign up as a GWTW affiliate and have people click-through to this website
to make direct purchases. (Tip: This is a great way for your
organization to raise funds with minimal effort and no expense.)
|
